This world-famous panettone has been to space and served to popes—now it’s coming to New York

Sicily’s most celebrated panettone maker—famous for collaborations with Dolce & Gabbana and fans from the Vatican to the White House—lands in SoHo just in time for the holidays.

It’s not every day that a dessert with a résumé longer than most Hollywood stars lands in SoHo. Fiasconaro, Sicily’s most famous panettone maker—whose golden, fragrant loaves have been served to popes, gifted to President Joe Biden and even launched into space—is opening its first-ever U.S. pop-up shop at 422 West Broadway.

Open daily from October 16, 2025, through January 15, 2026, the new boutique brings a full slice of Sicilian holiday tradition to downtown Manhattan. For Italians, panettone is the centerpiece of the festive season, an edible symbol of togetherness, generosity and (let’s be honest) bragging rights at the family table.

Founded in 1953 in Castelbuono, Sicily, Fiasconaro is still run by the family’s second and third generations. Their signature panettoni, naturally leavened with mother yeast and enriched with Sicilian pistachios, citrus and Marsala wine, are celebrated as some of the best in the world. The brand even collaborated with Dolce & Gabbana on a couture-inspired collection, turning the humble bread into a design object.

“This operation marks a new phase in our path of internationalization and reflects the brand’s growth in the U.S. market, which today represents our leading foreign market,” said Agata Fiasconaro, the company’s brand manager.

The SoHo pop-up will offer an immersive (and delicious) experience, featuring tastings, curated gift collections and storytelling that connect Castelbuono’s medieval charm with Manhattan’s sleek energy. Expect everything from mini 100-gram Dolce & Gabbana tins ($18–$28) to jaw-dropping 10-kilogram “Maximus” loaves priced up to $380—ideal if your holiday table doubles as a photo set.

Master pastry chef Nicola Fiasconaro describes his approach simply. “Tradition is the foundation of Sicilian pastry making,” he said. “It connects us to our history and culture. I always aim to respect those roots while also infusing my own creativity into the process.”

Fiasconaro’s arrival adds a new layer of luxury to New York’s holiday food scene, where panettone lovers can now skip the import aisle and step straight into a Sicilian dreamscape. Whether you’re shopping for a host gift or your own midnight treat, this isn’t just dessert—it’s a 70-year-old story of family, craftsmanship and the sweet side of Italian pride.